1st April 2016
Investment in new branding
Rebranding Sugar & Spice
As an important part of our growth plans, we have invested significantly in rebranding the Sugar & Spice business to create a fresh, new identity. This work started in the Summer of 2015 and from the outset we were determined that it would not be a cosmetic change but integral to our business growth plans.
That is why we engaged brand experts Luna Branding to manage the rebrand project rather than try to make the changes ourselves. The scope of the work was across a written brand strategy, a full identity design and the application of the branding on this website, on our packaging and across our marketing communications.